When 'Idols', the hugely popular worldwide phenomenon, was brought to India as Indian Idol, Sony Entertainment Television promised the nation that it would forget everything else and it surely did!

In a span of merely nine months, Indian Idol took millions of Indians to towering heights of sheer frenzy, propelling them to live their dreams and becoming 'water cooler conversation' across the nation. Indian Idol experienced viewer engagement as never before, truly cutting across all boundaries of caste, creed, social status and geographies to witness people from every walk of life turn up in full strength, not only to participate and make their dreams come true but also to religiously vote to choose their 'Indian Idol'.

In keeping with its philosophy of offering innovative and distinct content, Sony Entertainment Television, is now all set to launch the third series of its groundbreaking phenomenon, Indian Idol.

Watch Indian Idol, every Friday & Saturday at 9 p.m. on Sony Entertainment Television.

Let us get set to choose our Idol... Bharat Ki Shaan!